Accu-Trade is serious about protecting your privacy and recognizes that you care how information about you is used and shared. We appreciate your trust that we will do so carefully and sensibly. This notice (this “Privacy Policy”) describes how we may collect personal information about you, how we may use it, with whom we may share it, what choices you have regarding it, and how we protect it. This Privacy Policy is incorporated into and is a part of the Terms of Use of this Accu-Trade Web site (, this “Site”) and we encourage you to become familiar with the terms and conditions contained herein. By accessing and using this Site, you agree that you have read and understand this Privacy Policy, and that you accept and consent to the privacy practices described in this Privacy Policy.

Changes to Privacy Policy

From time to time, Accu-Trade may change its privacy practices because of changes in relevant and applicable legal or regulatory requirements, the business or business practices of Accu-Trade, or in its attempts to better serve your needs. Notice of such changes to our privacy practices will be given in the manner described in Accu-Trade’s Terms of Use for this Site and a revised Privacy Policy will be posted at this location.

What Information Do We Collect and How is it Used?

Accu-Trade may collect various types of information from or about you. During the Appraiser subscriber registration process, you supply us with basic user contact information (such as name, address, telephone number, e-mail address and company name), as well as billing information. When using Accu-Trade’s products and services, specific automobile information will be gathered regarding the vehicle’s features and it’s vehicle identification number (“VIN”). This information enables you to take full advantage of the products and services that we offer. Should you license any Accu-Trade products or services on or through the Site, the information that you supplied during the registration process, and as a result of using those products or services, may be used to track details about your use activities and your location.

Accu-Trade may also retain the content of any correspondence you may have with Accu-Trade, and the information and data which applied to your use of Accu-Trade’s products and services, regardless of the mode of communication by which such correspondence was made. This information helps Accu-Trade to improve the functionality of the Site, and the materials, products and services that we offer on the Site, and which may be of specific interest to you, and to more effectively and efficiently respond to both current and future inquiries.

As with many other Web sites, the Web servers used to operate the Accu-Trade Site, and the application services provided on the site, collect certain data pertaining to you and the equipment and communications method that you use to access the Internet, the Site, and the products and services of the Site. Without combining these data with other sources of information, they do not readily identify you. They do reveal such things as the Internet protocol (“IP”) address assigned to your computer, your location, pages you accessed on the Site, or immediately prior to visiting the Site, and the length of time you spent at the Site. This information is collected to, among other things, facilitate Site operation and system administration, to generate aggregate, non-identifiable statistical information, and to improve content and content delivery with regard to the Site and the materials, products and services that Accu-Trade makes available on the Site.

Other Uses for the Information That We Collect?

In addition to the uses mentioned or described above, Accu-Trade uses the information that it collects from or about you to improve the materials, products and services that Accu-Trade makes available on the Site, to notify you of changes made to the Site or new products made available on or through the Site, to evaluate your needs and customize Site content delivered to you according to those needs, to facilitate the processing of any uses you make of the Site, to send you promotional material from Accu-Trade and some of our affiliates and business associates, and for other legitimate and lawful business purposes of Accu-Trade. Specifically, Accu-Trade will use your information to perform data, demographics and market analysis regarding car buying and selling preferences and tendencies in order to provide values for cars that you would like to buy and sell. Accu-trade will share your information with its affiliates for the purposes set forth herein. Accu-Trade does not share information collected about you with third parties, except for the purposes and uses stated herein and as relates to those special programs that we offer in connection with some of our business associates which are an aspect and derivation of the products and services offered on the Accu-Trade Web site. When we do share your information with third parties as herein prescribed, we ensure that such third parties’ privacy standards are compliant with those of Accu-Trade. It is our policy not to sell lists containing personal information about Site users, registrants or subscribers.

What Choices Do You Have?

You may update at any time the information about you and your personal preferences that is stored from your Site or subscriber registration. You may also ask us at any time to remove your name from our list of Site users who wish to receive electronic communications and e-mail advertisements from Accu-Trade and our affiliates and business associates by simply sending such a request to us at Once you opt-out, we will honor your choice until you inform us otherwise. Please remember, however, that if we have already shared information about you pursuant to your registration and participation in any special programs of our business associates (as described above), we have no control over how such business associates may further use that information and you will need to contact them directly in that regard.

How Do We Protect Information Collected About You?

Accu-Trade places a high value on protecting information transmitted via this Site. For this reason, Accu-Trade uses computer systems with limited access housed in facilities using physical security measures. We use state-of-the-art security solutions, including encryption technology to process payments and to provide secure communication methods. In addition, the Site is protected by a firewall that provides a high level of security. Accu-Trade takes commercially reasonable measures to secure and protect your specific information transmitted via or stored on our Site. However, no security system is impenetrable. We cannot guarantee that information users supply will be totally secure.

Business Transfers

As Accu-Trade continues to grow and develop its business, it is possible that its corporate structure might change or that it might merge or otherwise combine with, or that substantially all of its assets might be acquired by, another company. In any such transactions, customer information generally is, will most probably be, and should be expected to be one of the transferred business assets, and Accu-Trade would ensure the protection of your information in these transactions.

Linked Sites

For your convenience, some hyperlinks may be posted on the Site that link to other Web sites not under the control of Accu-Trade. We are not responsible for and this Privacy Policy does not apply to, the privacy practices of those sites, nor does Accu-Trade endorse the content, or any products and or services of those other sites. We encourage you to seek out and read the privacy policy of any Web site that you visit. In addition, when you initiate a transaction on a Web site that our Site links to, even if you reached that site through our Site, the information that you submit to complete that transaction becomes subject to the privacy practices of the owner of that linked site. You should read their privacy policies to understand how they use and protect personal information that they collect. Accu-Trade is not responsible for the privacy or information practices of its suppliers or any third-party Web sites.

Who Can You Contact For More Information?

Please direct any other questions regarding our privacy practices or this Privacy Policy to Accu-Trade by email at, or by calling our customer service line at 877-313-6671.

California Residents’ Privacy Rights

If you are a California resident, under California law, you have a right to request certain information regarding the types of information about you which are shared with third parties for direct marketing purposes, and the identity of these third parties.  To make such a request, please send an e-mail to

Legal Disclosure of Personal Information

It may be necessary by law, for legal reasons, national security purposes or other issues of public importance, or to enforce the terms and conditions of Accu-Trade’s Terms of Use, including this Privacy Policy, for Accu-Trade to disclose your personal information to appropriate third parties.

Cookies and Location Based Identifiers

Accu-Trade uses “cookies” (small text files stored on your computer) and other identifiers and technologies, including GPS technologies, to help track and customize your access and use of the Site, and your location. Cookies store and retain information that helps us recognize you when you return to the Site following a previous visit. Cookies may also store any login or ID assigned to you by Accu-Trade and the associated password, though this information is stored in encrypted form. The use of these identifying technologies is not linked to any personal identifiable information. Most popular Internet browser packages allow you to configure the browser so as not to accept cookies and other data identifying and location technologies. However, setting your browser to reject cookies and data identifiers may prevent you from taking full advantage of the Site and the materials, products and services that Accu-Trade makes available on the Site.

Product Hosting and Data Transfer

Accu-Trade’s product and services are hosted by a third party vendor in the United States which employs privacy protocols and state-of-the-art security measures as in the case of Accu-Trade.  The privacy and security measures of the third party hosing organization have been audited and reviewed by an independent third party professional group and are compliant with the American Institute of CPAs System and Organization Controls (“SOC”) standards and criteria.  When using Accu-Trade’s product and services, your personal information will be processed and retained in the United States, which may be outside of the country of your residence, and will be governed by United States law and the law of the specific jurisdiction within the United States where the information is stored.  By using Accu-Trade’s product and services, you consent to where Accu-Trade processes your personal information, and the laws which apply to the processing and retention of such information.