Accu-Trade, LLC (“Accu-Trade” “we” “us” or “our”) respects your privacy and the information that you have entrusted to us. This Privacy Notice (the “Privacy Notice”) describes our information handling practices in connection with the website located at www.accu-trade.com and any other websites owned or operated by Accu-Trade (“Site”), and any other services offered by Accu-Trade (“Services”).
This Privacy Notice does not describe Accu-Trade’s collection, use, and disclosure of information through means other than the Site (e.g., off-line) or the collection, use and disclosure practices of any affiliate or other third parties. For more information on a third party’s information collection, use, and disclosure practices, please review the privacy notice on the applicable third party’s websites. Also, please note that the Sites and/or Services may contain links to other websites. Accu-Trade is not responsible for the websites, content, or privacy practices of any third party. Please see the privacy policies of these third-party websites to understand their practices for handling your information.
By using the Sites and the Services, you acknowledge that you have read and agree to this Privacy Notice and expressly consent to Accu-Trade’s data processing as described below including its information collection. You additionally agree that you are subject to the Privacy Notice for California Residents as well as the Accu-Trade Terms and Conditions.
This Privacy Notice is divided into sections as described and linked below:
Information we collect about you:
We may collect both “non-personal” and “personal” information from you when you interact with our Site and Services. For purposes of this notice:
“Non-Personal Information” refers to information that may not by itself be reasonably associated with, linked to, or used to individually identify you or someone else. For example general, non-specific information regarding your use of the Site and Services or derived from the information that you provide to us through the Site and Services.
“Personal Information” refers to information that may be reasonably associated with, linked to, or used to individually identify you or allow you to be personally identified or contacted. For example, Personal Information may include information such as your name, email address, telephone number, address, either alone or in combination with other information.
We may collect the following information from you:
How we collect this information:
We may use the Non-Personal Information we collect and obtain for any lawful business purpose without any duty or obligation of accounting or otherwise to you, provided that the information remains Non-Personal Information. This will include, by way of example, developing products, services, and other offerings based on the Non-Personal Information and providing those offerings to other users and third parties.
We may use the Personal Information we collect about you for a variety of purposes:
We may combine and enhance the Personal Information we collect and obtain about you with information we receive from third parties, provided that we use the combined information in accordance with this Privacy Notice. Such information may be Non-Personal Information. When we do so, we will take reasonable measures to ensure that the Non-Personal Information is no longer personally identifiable and may not later be reasonably associated with, linked to, or used to identify you. This will include, by way of example, storing the Non-Personal Information separately from any Personal Information. Once we generate Non-Personal Information from any Personal Information, we will not later attempt to again make that information personally identifiable. However, we may combine and enhance that Non-Personal Information with other Non-Personal Information we receive or obtain from third parties.
You should not provide any information to us, whether via the Services or through the Site, unless you agree to the use of that information in accordance with this Privacy Notice.
We may disclose the Non-Personal Information we collect and obtain for any lawful business purpose without any duty or obligation of accounting or otherwise to you, provided that the information remains Non-Personal Information. This will include, by way of example, sharing that Non-Personal Information with third parties.
We may disclose Personal Information that we collect or you provide as described in this Privacy Notice:
We may also disclose your Personal Information:
We are committed to protecting and securing your Personal Information. We will take all reasonably appropriate steps to ensure the safety and security of your Personal Information. This includes using industry standard security measures to protect the loss, misuse, and unintended alteration of the Personal Information under our control. For example, our policy is that only those individuals who need your Personal Information to perform a specific job for us are granted access to that Personal Information. Likewise, all employees and contractors are kept up-to-date on our security and privacy practices. We keep your Personal Information physically secure in our data centers, and we use a variety of security measures to ensure that your information is protected. Please keep in mind that despite these measures, we cannot guarantee or warrant 100 percent security of its servers and databases. Moreover, we cannot guarantee that Personal Information that you submit through the Sites and/or Services will not be intercepted or otherwise disclosed.
We may release Personal Information when doing so is necessary to comply with the law, enforce our policies, or to protect the rights, property, or safety of others. Information that is not personally identifiable may be provided to other parties for marketing, advertising, or other purposes without restriction.
Use of Personal Information: Personal information collected by Accu-Trade through your use of the Site, through your providing an email address, or through your providing a mobile number for communications via call, text, or SMS, may be stored on servers or in a cookie on your computer and may be used by Accu-Trade for any of the following purposes:
Use of Usage Data: Usage Data is used by Accu-Trade for administrative, analytical, research, optimization, and other purposes. IP addresses are also used for systems administration and troubleshooting purposes.
Your use of Accu-Trade products or services will not be limited if you opt out of receiving telemarketing calls or texts. However, you agree that Accu-Trade may send to you, and you do not opt out of, communications of a transactional or relationship nature, including, but not limited to, communications regarding fraudulent or illegal activity, the status of your application or account, changes to the Privacy Notice and Terms and Conditions, as well as communications to confirm, fulfill and follow up on your application registration or a request submitted through the Site.
Accu-Trade’s product and services are hosted by a third-party vendor in the United States which employs privacy protocols and state-of-the-art security measures as in the case of Accu-Trade. The privacy and security measures of the third-party hosting organization have been audited and reviewed by an independent third party professional group and are compliant with the American Institute of CPAs System and Organization Controls (“SOC”) standards and criteria. When using Accu-Trade’s product and services, your personal information will be processed and retained in the United States, which may be outside of the country of your residence, and will be governed by United States law and the law of the specific jurisdiction within the United States where the information is stored. By using Accu-Trade’s product and services, you consent to where Accu-Trade processes your personal information, and the laws which apply to the processing and retention of such information.
Third-party service providers may also collect information from your devices and may combine Personal and Non-Personal Information about you with information from other sources including your visits to this and other websites, mobile websites and/or mobile applications across your various devices. These activities may enable them to identify you in order to provide customized experiences and targeted messaging across those various devices.
If you would like to obtain more information about the practices of some of these parties, or if you would like to make choices about their use of your information, please click here:
More information and additional consumer choice options may be found at this link:
Information and additional consumer choice options regarding mobile device tracking may be found at these links:
IDFA limit ad tracking:
AAID reset and opt-out:
Except as otherwise permitted or required by applicable law or regulation, we will only retain your non-anonymized Personal Information for as long as necessary to fulfill the purposes we collected it for, as required to satisfy any legal, accounting, or reporting requirements, as necessary to resolve disputes, or as otherwise requested by you.
To determine the appropriate retention period for Personal Information, we consider our legal obligations, the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information, and whether we can achieve those purposes through other means. This duration varies based on data type and use, but we have recorded the durations in our internal records and information management policy and schedule.
Accu-Trade does not knowingly collect or use any Personal Information from children under the age of 18. Accu-Trade does not knowingly provide any Personal Information, regardless of its source, to any third party for any purpose whatsoever from visitors younger than 18 years of age. No information should be submitted to Accu-Trade by visitors younger than 18 years old.
Where any links found on the Site link to pages not belonging to Accu-Trade, those external pages are not governed by this Privacy Notice. Please see the privacy policies of these third-party websites to understand their practices for handling your information.
You can control how your information is used in the following ways below in accordance with applicable law including the Colorado Privacy Act, the Connecticut Data Privacy Act, the Utah Consumer Privacy Act, and the Virginia Consumer Data Protection Act. For California residents, please see the separate Privacy Notice for California Residents. Please note that we may limit the information we provide you, or deny your request, if the access request for information is governed by a superseding federal regulation (ie: GLBA, FCRA, etc).
Colorado, Connecticut, Utah, and Virginia consumers (as defined by the applicable law) have the right to opt-out of our collection of your personal data for purposes of sale (as defined by the applicable law) that can be exercised by emailing email@example.com
Colorado, Connecticut, and Virginia consumers (as defined by the applicable law) have the following additional rights:
Please note that the above rights are not unqualified, we may be entitled to refuse requests, wholly or partly, where exceptions under applicable law apply.
You may make any of the above requests by emailing firstname.lastname@example.org or calling us at 1-877-313-6671.
If you are a resident of Nevada, you have the right to opt-out of the sale of certain Personal Information to third parties who intend to license or sell that Personal Information. Please note that we do not currently sell your Personal Information as “sales” are defined in Nevada Revised Statutes Chapter 603A. Nevada residents who nonetheless wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to this designated email address: email@example.com.
If you are a California resident, state law may provide you with additional rights regarding our use of your Personal Information. To learn more about your California privacy rights, please visit Accu-Trade’s Privacy Notice for California Residents.
If you are a Canadian resident, federal and provincial law may provide you with additional rights and information regarding our use of your Personal Information.
Transferring Personal Information
We may process, store, and transfer your Personal Information in and to a foreign country, with different privacy laws that may or may not be as comprehensive as Canadian law. In these circumstances, the governments, courts, law enforcement, or regulatory agencies of that country may be able to obtain access to your personal information through the laws of the foreign country. Whenever we engage a service provider, we require that its privacy and security standards adhere to this notice and applicable Canadian privacy legislation. You are welcome to contact us to obtain further information about our policies regarding service providers outside of Canada.
By submitting your personal information or engaging with the Site and/or Services, you consent to this transfer, storage, and/or processing.
Accessing and Correcting Personal Information
It is important that the Personal Information we hold about you is accurate and current. Please keep us informed if your Personal Information changes. By law you have the right to request access to and to correct the personal information that we hold about you. You also have the right to request that we provide you with a copy of your Personal Information in a structured and commonly used format.
If you want to review, verify, or correct your Personal Information you may also send us an email at firstname.lastname@example.org. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.
We may request specific information from you to help us confirm your identity and your right to access, and to provide you with the Personal Information that we hold about you or make your requested changes. Applicable law may allow or require us to refuse to provide you with access to some or all of the Personal Information that we hold about you, or we may have destroyed, erased, or made your Personal Information anonymous in accordance with our record retention obligations and practices. If we cannot provide you with access to your Personal Information, we will inform you of the reasons why, subject to any legal or regulatory restrictions.
Where you have provided your consent to the collection, use, and transfer of your Personal Information, you may have the legal right to withdraw your consent under certain circumstances. To withdraw your consent, if applicable, contact us at email@example.com. Please note that if you withdraw your consent, we may not be able to provide you with a particular product or service. We will explain the impact to you at the time to help you with your decision.
We have designated a person in charge of the protection of Personal Information. Their contact information can be found in the section Contact Information below.
This Site and Services are intended for use solely in the United States (including its territories and commonwealths) and Canada by U.S. and Canadian residents. We make no claims that the Site and Services are appropriate for use outside of the United States or Canada. Accu-Trade does not knowingly collect or solicit Personal Information from residents of the European Union. If you believe that we may have any information from or about an EU resident, please email us at firstname.lastname@example.org. No information should be submitted to Accu-Trade by any EU resident.
We reserve the right to update and periodically amend this Privacy Notice at our discretion and at any time. If we make changes to this Privacy Notice, such changes will be posted on our Site and Services. Your continued use of the Site and Services after any such update indicates your agreement to the same.
If you have any questions, comments, or concerns about this Privacy Notice, the Privacy Notice for California Residents, the ways in which we collect and use your information, your choices and rights regarding such use, or wish to exercise your rights under applicable law, please do not hesitate to contact us per the information below.
We have designated a person in charge of the protection of Personal Information. You may contact them at: General Counsel and Compliance Officer – Angelique Strong Marks. Contact: 312-601-5000
You may also mail us with general questions at:
300 S. Riverside Plaza, Suite 1000
Chicago, IL 60606
Effective Date: January 1, 2023